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The Main Challenges in the Packaging Sector

Written by Marketing | Aug 4, 2025 9:26:56 AM

The adoption of innovative technologies, combined with conscious choices, is essential to develop modern, efficient, intelligent, and

sustainable packaging solutions.

 

Innovation in the Packaging World

Increasing productivity through process improvement is a common challenge across many sectors, including packaging.

Even while optimizing operations, it is crucial to maintain high quality and ensure product traceability in modern companies.

Currently, the packaging industry faces three major operational challenges:

  • Human Capital – The difficulty in finding qualified personnel pushes companies to invest in training, career development paths, and 
    attractive, lasting work environments.

  • Automation and Digitalization – Technologies such as IoT and automated systems make processes more efficient, reduce errors, and compensate for labor shortages.

  • Sustainability – Environmental regulations and supply chain demands are increasingly pushing companies toward sustainable packaging, now considered a strategic priority investment.

 

Industry 4.0 and Human-Machine Interaction

The relationship between people and machines is rapidly evolving, driven by the need to increase competitiveness. The industrial sector

is therefore focusing on strategies aimed at production efficiency.

One of the most widely used indicators to evaluate performance is OEE (Overall Equipment Effectiveness), which measures the overall

efficiency of production plants. OEE has become a standard tool to monitor production line performance, identifying activities that

consume resources without creating value. Measuring OEE enables waste elimination and prompt action to optimize processes. These

controls are also essential to evolve human-machine interaction, which must adapt to new technologies. In a modern company, the

ability to manage process digitalization is fundamental to remain competitive in the market.

Let’s now explore the key role of automatic palletizers and robotic systems in complex and constantly evolving environments such as the

packaging industry. Digitizing the packaging sector is now indispensable to optimize production processes, enabling real-time data

access and continuous machine monitoring.

Robotic palletizing promotes effective communication among stakeholders, precise equipment management, and flexible, dynamic,

easily programmable production. Industrial robots, simple to program and integrate with advanced digital systems, ensure total control

and adaptability to production processes. Manual palletizing is often slow, costly, and risky for operators, especially in a context marked

by a shortage of skilled labor.

Automation in this area eliminates risks for workers, increases productivity, and allows personnel to be assigned to higher value-added

tasks. Automatic palletizers operate continuously, offering consistent quality standards, superior speed, and lower costs compared to

manual operations. Packaging production lines today must adapt to shorter cycles, frequent orders, and greater flexibility: automation is

the most suitable technological solution.

In a constantly evolving sector, automatic palletizing systems enable rapid adaptation of production capacity to new market demands. A

crucial effect of this transformation is the evolution of human-machine interaction (HMI), which simplifies communication between

operators and machines, improving safety, efficiency, and reducing errors.

 

Conscious and Sustainable Choices 

Food packaging’s role is not only to contain but also to protect products during transport and storage. However, the food industry still

uses large quantities of single-use plastics and composite materials like plastic and aluminum, which are difficult to recycle. Plastic

production poses a significant environmental challenge, as it requires petroleum use and high-temperature processes that generate

high CO₂ emissions. Disposal also represents a problem: many packages are not recyclable with current technologies and end up in

landfills or the environment.

Plastic waste degrades very slowly, turning into microplastics that contaminate the food chain and threaten ecosystems and human

health. Some plastic materials take hundreds of years to degrade, accumulating permanently in the environment. In today’s industrial

context, innovating in packaging is crucial to address complex challenges related to productivity, safety, and sustainability.

Optimizing production processes while maintaining high standards of quality and traceability is now an essential requirement for

companies in the sector. Integrating technological innovation and sustainable choices is the most effective way to develop modern,

intelligent packaging solutions with low environmental impact. Only through this approach can companies remain competitive and

responsible in a constantly changing global market.